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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min45-90 min2-4 h1-2 h
Participantsdifferent
2-62-83-104-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceAnsoff Matrix, Growth Options, Risk NotesStrategy Canvas, Value Curve, ERRC ActionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
GrowthStrategyMarketPortfolio
StrategyPositioningInnovationValue
AlignmentStakeholdersStrategyFacilitation
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