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Criterion
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowMediumLow
Timedifferent
45-120 min30–60 min per interview1-2 h Setup, laufend45–90 min
Participantsdifferent
2-61 participant per interview2-63-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Change Matrix, Cause Hypotheses, Validation Questions, Action ListInterview Notes, Themes, Insight SummaryOpportunity Solution Tree, Experiment Backlog, Learning LogTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
ChangeRoot causeTroubleshootingComparison
QualitativeResearchCustomerDiscovery
DiscoveryOutcomesExperimentsOpportunity
SynthesisQualitativeRoot cause
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