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Criterion
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowLowMedium
Timedifferent
45-120 min30–60 min per interview45–90 min30-60 min je Interview
Participantsdifferent
2-61 participant per interview3-105-12 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Change Matrix, Cause Hypotheses, Validation Questions, Action ListInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
ChangeRoot causeTroubleshootingComparison
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
DiscoveryInterviewsOpportunityCustomer
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