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Criterion
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-120 min45-90 minMultiple workshops over several weeks45-90 min
Participantsdifferent
2-62-82-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Change Matrix, Cause Hypotheses, Validation Questions, Action ListAnsoff Matrix, Growth Options, Risk NotesHooked loop, Trigger map, Reward design, Ethics checkImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
ChangeRoot causeTroubleshootingComparison
GrowthStrategyMarketPortfolio
GrowthBehaviorRetention
OutcomesStrategyBehaviorPlanning
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