View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Card Sorting |  UX Research Tree Testing |  UX Research Personas |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 20-45 min | 1-2 Tage | 1-3 Tage | 1-3 h |
Participantsdifferent | Based on research question | Based on research question | Internes Team | 3-10 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | Information architectureNavigationStructure | Information architectureNavigationFindability | ResearchCustomerSynthesis | JourneyCustomerService designCanvas |