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| Criterion |  UX Research Card Sorting |  UX Research Tree Testing |  Business Strategy Business Model Canvas |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 20-45 min | 1-2 Tage | 1-2 h | Halbtags-Workshop, dann iterativ |
Participantsdifferent | Based on research question | Based on research question | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA | Business Model Canvas, Assumption List, Business Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | Information architectureNavigationStructure | Information architectureNavigationFindability | Business modelStrategyValueInnovation | StrategyInnovationPortfolioForesight |