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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
20-45 min30-60 min je Interview30-60 min je Interview4-5 Tage
Participantsdifferent
Based on research question5-10 Interviews5-12 Interviews5-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Content groups, Label set, IA hypothesesSolution Feedback, Objection List, Validation NotesProblem Evidence, Risk Notes, Customer SegmentsPrototype, Test Findings, Decision Rationale
Tagsno overlap
Information architectureNavigationStructure
ValidationInterviewsPrototype
DiscoveryInterviewsValidation
Design sprintPrototypeValidationInnovation
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