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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMediumMedium
Timedifferent
20-45 min1-5 Tage1-2 Tage1-5 Tage
Participantsdifferent
Based on research questionNutzertrafficBased on research questionNutzertraffic
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
Content groups, Label set, IA hypothesesInterest Metrics, Conversion Signal, Learning NoteFindability Metrics, Path Analysis, Revised IAClick Data, Interest Signal, Learning Decision
Tagsno overlap
Information architectureNavigationStructure
ValidationExperimentsDemandGrowth
Information architectureNavigationFindability
ValidationExperimentsDemandDiscovery
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