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| Criterion |  UX Research Card Sorting |  Agile ROAM Board |  Growth A/B Testing |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 20-45 min | 20-40 min initial, dann laufend | 1-4 Wochen | 30-60 min |
Participantsdifferent | Based on research question | 3-15 | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | ROAM Board, Owner List | Experiment results, Decision log, Learning summary | Completed Experiment Canvas, Success Metric |
Tagsno overlap | Information architectureNavigationStructure | RiskAgileTrackingAlignment | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis |