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| Criterion |  UX Research Card Sorting |  Architecture Risk Storming |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 20-45 min | 60-90 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | Based on research question | 4-12 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Content groups, Label set, IA hypotheses | Annotated Diagram, Prioritized Risk List, Action Backlog | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | Information architectureNavigationStructure | RiskArchitectureWorkshopValidation | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |