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| Criterion |  UX Research Card Sorting |  Product Discovery Problem Interview |  UX Research First-click Testing |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 20-45 min | 30-60 min je Interview | 1-2 Tage | 1-4 Wochen |
Participantsdifferent | Based on research question | 5-12 Interviews | 10-30 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Problem Evidence, Risk Notes, Customer Segments | Click Heatmap, Success Rate, Design Recommendations | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | Information architectureNavigationStructure | DiscoveryInterviewsValidation | UXNavigationFindabilityValidation | MVPValidationServiceDiscovery |