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| Criterion | ![]() UX Research Card Sorting | ![]() Product Discovery Problem Interview | ![]() Product Strategy DIBB | ![]() Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 20-45 min | 30-60 min je Interview | 1-2 h | 1-2 Wochen pro Iteration |
Participantsdifferent | Based on research question | 5-12 Interviews | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Problem Evidence, Risk Notes, Customer Segments | DIBB document, Belief list, Bet list, Learning report | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | Information architectureNavigationStructure | DiscoveryInterviewsValidation | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryAssumptions |



