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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration for Problem Interview
Product Discovery
Problem Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
LowMediumHighMedium
Timedifferent
20-45 min30-60 min je Interview4-5 Tage30-60 min je Interview
Participantsdifferent
Based on research question5-12 Interviews5-85-10 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Content groups, Label set, IA hypothesesProblem Evidence, Risk Notes, Customer SegmentsPrototype, Test Findings, Decision RationaleSolution Feedback, Objection List, Validation Notes
Tagsno overlap
Information architectureNavigationStructure
DiscoveryInterviewsValidation
Design sprintPrototypeValidationInnovation
ValidationInterviewsPrototype
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