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| Criterion |  UX Research Card Sorting |  Business Strategy PESTLE Analysis |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | Medium |
Timedifferent | 20-45 min | 1-3 h |
Participantsdifferent | Based on research question | 2-10 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | Information architectureNavigationStructure | StrategyMarketAnalysis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
