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| Criterion |  UX Research Card Sorting |  Operations PDCA Cycle |  Growth A/B Testing |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 20-45 min | 1 h bis mehrere Wochen | 1-4 Wochen | 30-60 min |
Participantsdifferent | Based on research question | 1-8 | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Experiment results, Decision log, Learning summary | Completed Experiment Canvas, Success Metric |
Tagsno overlap | Information architectureNavigationStructure | Continuous improvementLeanExperiments | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis |