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| Criterion | ![]() UX Research Card Sorting | ![]() Product Discovery Outcome-Driven Innovation | ![]() Innovation SCAMPER |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Low | High | Low |
Timedifferent | 20-45 min | Mehrere Wochen | 30-60 min |
Participantsdifferent | Based on research question | 2-6 researchers plus sample | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | Information architectureNavigationStructure | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativityReframingInnovation |
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