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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
20-45 min45-75 min30-60 min je Interview25-40 min
Participantsdifferent
Based on research question2-85-12 Interviews1-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Content groups, Label set, IA hypothesesTest Matrix, Test PlanProblem Evidence, Risk Notes, Customer SegmentsLearning Card with evidence and next action
Tagsno overlap
Information architectureNavigationStructure
ExperimentsValidationDiscoveryOptions
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryLearning
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