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| Criterion |  UX Research Card Sorting |  Innovation Design Thinking |  Product Discovery Solution Interview |  Product Discovery Problem Interview |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 20-45 min | 1 Tag bis mehrere Wochen | 30-60 min je Interview | 30-60 min je Interview |
Participantsdifferent | Based on research question | 4-10 | 5-10 Interviews | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Problem Statement, Prototype, Test Learnings | Solution Feedback, Objection List, Validation Notes | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | Information architectureNavigationStructure | InnovationPrototypeResearch | ValidationInterviewsPrototype | DiscoveryInterviewsValidation |