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| Criterion |  UX Research Card Sorting |  Innovation Design Thinking |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 20-45 min | 1 Tag bis mehrere Wochen | 2-4 h | 30-60 min |
Participantsdifferent | Based on research question | 4-10 | 3-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Problem Statement, Prototype, Test Learnings | Strategy Canvas, Value Curve, ERRC Actions | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Information architectureNavigationStructure | InnovationPrototypeResearch | StrategyPositioningInnovationValue | StrategyAnalysisMarketPositioning |