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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowHighLowLow
Timedifferent
20-45 min1-4 Wochen1-2 Tage1-2 h
Participantsdifferent
Based on research question6-30 Experten10-302-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Content groups, Label set, IA hypothesesExpert Forecast, Consensus Range, Assumption NotesClick Heatmap, Success Rate, Design RecommendationsDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
Information architectureNavigationStructure
ForecastingExpertsDecisionStrategy
UXNavigationFindabilityValidation
StrategyDecisionAssumptionsHypothesis
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