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| Criterion |  UX Research Card Sorting |  Delivery Communication Plan |  Facilitation Storytelling |  Facilitation Mind Mapping |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 20-45 min | 45-90 min | 45-120 min | 15-45 min |
Participantsdifferent | Based on research question | 2-6 | 1-6 | 1-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Communication Plan, Channel Matrix, Message Cadence | Narrative Outline, Key Message, Story Arc | Mind Map, Topic Clusters, Open Questions |
Tagsno overlap | Information architectureNavigationStructure | CommunicationStakeholdersDeliveryPlanning | CommunicationNarrativeStakeholdersFacilitation | BrainstormingIdeasMappingStructureFacilitation |