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| Criterion |  UX Research Card Sorting |  Product Discovery Assumption Mapping |  Product Strategy Lean Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 20-45 min | 45-60 min | 45-90 min | 1-4 Wochen |
Participantsdifferent | Based on research question | 2-8 | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Content groups, Label set, IA hypotheses | Assumption map, Test backlog, Risk ranking | Lean Canvas, Core Assumptions, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | Information architectureNavigationStructure | AssumptionsRiskExperimentsValidation | StartupLeanAssumptionsBusiness model | ExperimentsGrowthAnalyticsValidation |