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| Criterion |  UX Research Card Sorting |  UX Research Affinity Diagramming |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitysame | Low | Low |
Timedifferent | 20-45 min | 45–90 min |
Participantsdifferent | Based on research question | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | Information architectureNavigationStructure | SynthesisQualitativeRoot cause |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
