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| Criterion |  UX Research Card Sorting |  Growth A/B Testing |  Architecture Risk Storming |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 20-45 min | 1-4 Wochen | 60-90 min | 45-60 min |
Participantsdifferent | Based on research question | 1-6 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Experiment results, Decision log, Learning summary | Annotated Diagram, Prioritized Risk List, Action Backlog | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | Information architectureNavigationStructure | ExperimentsGrowthAnalyticsValidation | RiskArchitectureWorkshopValidation | AssumptionsRiskExperimentsValidation |