View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Card Sorting |  Growth A/B Testing |  Product Discovery MVP Test Matrix |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 20-45 min | 1-4 Wochen | 45-75 min | 30-60 min |
Participantsdifferent | Based on research question | 1-6 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | Information architectureNavigationStructure | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |