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| Criterion | ![]() Business Strategy Business Model Canvas | ![]() Product Discovery Outcome-Driven Innovation | ![]() Business Strategy Value Chain Analysis | ![]() Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | High | High |
Timedifferent | 1-2 h | Mehrere Wochen | Half day | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 3-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Value Chain Map, Lever List | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | Business modelStrategyValueInnovation | OutcomesInnovationResearchQuantitative | StrategyBusiness modelDiagnosisAnalysis | InnovationPrototypeResearch |



