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Criterion
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 hMultiple workshops over several weeks45-90 min60-120 min
Participantsdifferent
2-82-82-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Business Model Canvas, Assumption List, Business HypothesesHooked loop, Trigger map, Reward design, Ethics checkAnsoff Matrix, Growth Options, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
Business modelStrategyValueInnovation
GrowthBehaviorRetention
GrowthStrategyMarketPortfolio
GrowthRetentionConversion
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