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| Criterion |  Innovation Brainwriting |  UX Research User Interviews |  Facilitation Mind Mapping |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 15-30 min | 30–60 min per interview | 15-45 min | 20-45 min |
Participantsdifferent | 3-12 | 1 participant per interview | 1-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Interview Notes, Themes, Insight Summary | Mind Map, Topic Clusters, Open Questions | Idea List, Cluster, Shortlist |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | QualitativeResearchCustomerDiscovery | BrainstormingIdeasMappingStructureFacilitation | BrainstormingIdeationFacilitationInclusionCreativity |