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| Criterion |  Innovation Brainwriting |  UX Research User Interviews |  UX Research Affinity Diagramming |  Facilitation Mind Mapping |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 15-30 min | 30–60 min per interview | 45–90 min | 15-45 min |
Participantsdifferent | 3-12 | 1 participant per interview | 3-10 | 1-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas | Mind Map, Topic Clusters, Open Questions |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause | BrainstormingIdeasMappingStructureFacilitation |