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| Criterion |  Innovation Brainwriting |  Product Discovery Smoke Test |  Innovation Brainstorming |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 15-30 min | 1-5 Tage | 30-60 min | 1-4 Wochen |
Participantsdifferent | 3-12 | Nutzertraffic | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Interest Metrics, Conversion Signal, Learning Note | Idea pool, Theme clusters, Shortlist | Experiment results, Decision log, Learning summary |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | ValidationExperimentsDemandGrowth | BrainstormingIdeationCreativityWorkshopDivergence | ExperimentsGrowthAnalyticsValidation |