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| Criterion |  Innovation Brainwriting |  UX Research Personas |  UX Research Empathy Mapping |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 15-30 min | 1-3 Tage | 30–60 min | 30-60 min |
Participantsdifferent | 3-12 | Internes Team | 4-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | BrainstormingIdeationCreativityWorkshopDivergence |