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Criterion
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
LowMediumLowLow
Timedifferent
15-30 min45-90 min10-20 min30-60 min
Participantsdifferent
3-121-64-100+4-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Idea sheets, Expanded concepts, Prioritized listLean Canvas, Core Assumptions, Experiment BacklogIdea List, Shared Insights, Emergent ThemesIdea pool, Theme clusters, Shortlist
Tagsno overlap
BrainstormingCollaborationInclusionIdeas
StartupLeanAssumptionsBusiness model
FacilitationInclusionIdeation
BrainstormingIdeationCreativityWorkshopDivergence
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