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| Criterion |  Innovation Brainwriting |  UX Design Customer Journey Canvas |  Innovation Round Robin Brainstorming |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 15-30 min | 1-3 h | 20-45 min | 45-90 min |
Participantsdifferent | 3-12 | 3-10 | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Customer Journey Canvas, Pain Points, Experience Opportunities | Idea List, Cluster, Shortlist | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | JourneyCustomerService designCanvas | BrainstormingIdeationFacilitationInclusionCreativity | BrainstormingIdeationCreativityDivergenceWorkshop |