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| Criterion |  Innovation Brainwriting |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 15-30 min | 45-90 min | 30-60 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 3-12 | 2-8 | 3-12 | 10-50 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning | BrainstormingWorkshopCollaborationIdeation |