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Criterion
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-60 min1-2 Wochen je Loop30-60 min5-20 min
Participantsdifferent
4-123-103-121-20
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Idea pool, Theme clusters, ShortlistDirection, Current metric, Target metric, Experiment note, Learning reportReverse Ideas, Risk Themes, Solution IdeasIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
BrainstormingIdeationCreativityWorkshopDivergence
OutcomesDiscoveryLearningIterationCoaching
BrainstormingIdeationCreativityRisk
BrainstormingIdeationDivergenceSpeed
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