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Criterion
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Purposedifferent
When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.
Complexitysame
LowLowLowLow
Timedifferent
30-60 min30–60 min30-60 min30-60 min
Participantsdifferent
4-124-83-123-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Idea pool, Theme clusters, ShortlistEmpathy Map, Assumptions List, Research GapsRollenkarten, Ideenpool pro Rolle, Konsolidierte ShortlistReverse Ideas, Risk Themes, Solution Ideas
Tagsno overlap
BrainstormingIdeationCreativityWorkshopDivergence
SynthesisQualitativeWorkshop
BrainstormingIdeationCreativity
BrainstormingIdeationCreativityRisk
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