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| Criterion |  Innovation Brainstorming |  Operations 5 Whys |  Innovation Morphological Analysis |  Innovation Rapid Ideation |
|---|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30-60 min | 15-30 min | 1-3 h | 5-20 min |
Participantsdifferent | 4-12 | 2-6 | 2-8 | 1-20 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Root cause notes, Countermeasures | Morphological Box, Concept Combinations, Idea Shortlist | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | Root causeIncidentLeanProblem solving | IdeationInnovationCreativity | BrainstormingIdeationDivergenceSpeed |