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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy SWOT Analysis |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 2-4 h | 30-60 min | 1-4 Wochen | 45-90 min |
Participantsdifferent | 3-10 | 3-12 | 6-30 Experten | 2-8 |
Formatdifferent | Workshop | Workshop | Async | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | SWOT matrix, Strategic options, Action list | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyPositioningInnovationValue | StrategyAnalysisMarketPositioning | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio |