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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Growth Pirate Metrics AARRR |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 2-4 h | 1-2 h Setup, laufend | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 3-10 | 2-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | AARRR funnel, Metric baseline, Experiment backlog | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyPositioningInnovationValue | GrowthMetricsExperiments | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |