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Criterion
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h45-120 min30-60 min45-90 min
Participantsdifferent
3-103-83-122-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Strategy Canvas, Value Curve, ERRC ActionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsSWOT matrix, Strategic options, Action listAnsoff Matrix, Growth Options, Risk Notes
Tags1 shared
StrategyPositioningInnovationValue
OptionsDecision framingStrategyComparison
StrategyAnalysisMarketPositioning
GrowthStrategyMarketPortfolio
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