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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Outcome-Driven Innovation |  Business Strategy SWOT Analysis |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 2-4 h | Mehrere Wochen | 30-60 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 3-10 | 2-6 researchers plus sample | 3-12 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | SWOT matrix, Strategic options, Action list | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | StrategyPositioningInnovationValue | OutcomesInnovationResearchQuantitative | StrategyAnalysisMarketPositioning | InnovationPrototypeResearch |