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Criterion
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
2-4 hMehrere Wochen45-90 min1-2 h
Participantsdifferent
3-102-6 researchers plus sample3-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Strategy Canvas, Value Curve, ERRC ActionsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesImpact Map, Outcome Hypotheses, Delivery OptionsBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
StrategyPositioningInnovationValue
OutcomesInnovationResearchQuantitative
OutcomesStrategyBehaviorPlanning
Business modelStrategyValueInnovation
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