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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Outcome-Driven Innovation |  Product Strategy GIST Planning |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 2-4 h | Mehrere Wochen | Wochen bis Monate je Goal | 1 Tag bis mehrere Wochen |
Participantsdifferent | 3-10 | 2-6 researchers plus sample | 3-10 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | StrategyPositioningInnovationValue | OutcomesInnovationResearchQuantitative | RoadmapOutcomesPlanningExperiments | InnovationPrototypeResearch |