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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Outcome-Driven Innovation |  Business Strategy GAP Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 2-4 h | Mehrere Wochen | 1-3 h | 30-60 min |
Participantsdifferent | 3-10 | 2-6 researchers plus sample | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Gap Matrix, Action Plan, Risk Notes | SWOT matrix, Strategic options, Action list |
Tagsno overlap | StrategyPositioningInnovationValue | OutcomesInnovationResearchQuantitative | StrategyAnalysisPlanning | StrategyAnalysisMarketPositioning |