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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy GAP Analysis |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 2-4 h | 1-3 h | Mehrere Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | 3-10 | 2-8 | 2-6 researchers plus sample | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Gap Matrix, Action Plan, Risk Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | StrategyPositioningInnovationValue | StrategyAnalysisPlanning | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch |