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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 2-4 h | 1 Tag bis mehrere Wochen | Mehrere Wochen | 45-90 min |
Participantsdifferent | 3-10 | 4-10 | 2-6 researchers plus sample | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyPositioningInnovationValue | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning |