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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Innovation Design Thinking |  Business Strategy Business Model Canvas |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 2-4 h | 1 Tag bis mehrere Wochen | 1-2 h | Mehrere Wochen |
Participantsdifferent | 3-10 | 4-10 | 2-8 | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Problem Statement, Prototype, Test Learnings | Business Model Canvas, Assumption List, Business Hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tags1 shared | StrategyPositioningInnovationValue | InnovationPrototypeResearch | Business modelStrategyValueInnovation | OutcomesInnovationResearchQuantitative |