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| Criterion | ![]() Business Strategy Blue Ocean Strategy Canvas | ![]() Business Strategy Business Model Canvas | ![]() Business Strategy Ansoff Matrix | ![]() Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 1-2 h | 45-90 min | 30-60 min |
Participantsdifferent | 3-10 | 2-8 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Business Model Canvas, Assumption List, Business Hypotheses | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list |
Tags1 shared | StrategyPositioningInnovationValue | Business modelStrategyValueInnovation | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning |



