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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Ansoff Matrix |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 2-4 h | 45-90 min | 1-3 h | 1-4 Wochen |
Participantsdifferent | 3-10 | 2-8 | 1-5 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Ansoff Matrix, Growth Options, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyPositioningInnovationValue | GrowthStrategyMarketPortfolio | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |