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Criterion
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Purposedifferent
A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.
Complexitydifferent
LowHighHighLow
Timedifferent
20-45 min1 Tag bis mehrere WochenMehrere Wochen30-60 min
Participantsdifferent
1-104-102-6 researchers plus sample2-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Behavior Over Time Graph, Trend Hypotheses, Key EventsProblem Statement, Prototype, Test LearningsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesIceberg Worksheet, Pattern Notes, Intervention Ideas
Tagsno overlap
Systems thinkingPatternsDynamics
InnovationPrototypeResearch
OutcomesInnovationResearchQuantitative
Systems thinkingRoot causePatterns
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